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The modern pet ID system

More than a tag - it's your pet's identity.

If your pet gets lost, this is what brings them home. PetTag combines premium hardware with a smart profile so finders can scan or tap and act instantly - no app, no login, no friction.

Premium metal tag QR + NFC access No app or login needed
9:41 PetTag Health 5G
Milo

Cockapoo • 4y • Friendly

Allergy
Overview Care Safety
Safety

High

Routine

Stable

Routine7am / 6pm walk
FoodChicken-free kibble
SafetyPoultry allergy
VetRiverside Vets
Health synced
Safety first
Sitter ready
What is PetTag

A smart identity layer for modern pet ownership

PetTag is a premium physical tag linked to a mobile-optimized digital profile. It keeps your pet identifiable, contactable, and protected in one always-accessible system.

Fast reunionsFinder scans and contacts owner quickly
Better sitter handoversRoutines and feeding instructions in one place
Safety-first profileAllergies, meds, and vet details always available
The problem

Traditional pet tags have not evolved.

Why old tags break down

  • Limited space for critical information
  • Engraving wears down over time
  • No way to update owner details
  • No smart functionality for fast returns

Why PetTag exists

PetTag turns your pet's collar tag into a dynamic, always-updated identity profile. One scan gives a finder everything needed to safely return your pet with less delay and less confusion.

Core features

Built for faster reunions and safer care

Smart pet profile

Name, breed, owner contacts, emergency notes, medical details, and special instructions in one profile.

Instant contact

Finders can call, message, and follow clear return instructions immediately.

Editable details

Update phone numbers and care instructions anytime without replacing the tag.

Privacy-first and no-app

Controlled visibility for owner data, with access via QR/NFC and no finder app required.

Optional location sharing

When scanned, finder can optionally share location for quicker owner response.

AirTag integration

Combine instant ID with Apple tracking support via integrated holder options.

Sitter-ready instructions

Routine, feeding, and behavior notes keep temporary care safe and consistent.

Pet profile at a glance with contact, safety, and routine information surfaced first.

Care handover ready for sitters, walkers, and family support with clear feeding and behavior notes.

Physical product

Premium build, designed to last for years

PetTag is crafted as a durable long-term tag, not a disposable accessory. Scratch-resistant metal construction and clean industrial design keep it readable and reliable over time.

  • High-quality metal construction
  • Scratch-resistant finish
  • Precision engraving options
  • Clean modern aesthetic
  • Long-term durability
Real world value

Where PetTag shines every day

Lost Pet Recovery

Finder scans and gets immediate, action-ready profile guidance.

Dog Sitter Handover

Routine, feeding and behavior notes stay clear and consistent.

Emergency Safety

Allergy and medical details are visible before mistakes happen.

Vet Escalation

Preferred clinic and context are instantly available when needed.

Tracking Context

Profile can include tracking-aware notes and retrieval guidance.

How it works

Built for speed, clarity, and safe outcomes

01

Scan or tap the PetTag

No app install needed.

02

See the live pet profile

Core info appears instantly with clear actions.

03

Contact owner and follow care instructions

Owner details, routine, food, and safety guidance are all available.

Comparison

PetTag vs standard tags

CategoryPetTagNormal Pet Tag
Profile depthRoutines, food, vet, safety, owner contactName and number only
UpdatesLive profile can change anytimeRequires replacing tag
Finder guidanceAction-led profile with clear next stepsNo structured guidance
Build qualityPremium metal finishOften basic alloy/plastic
Care handoverUseful for dog sitters and temporary careNo care context
Profile modules

What your PetTag profile can show

Owner Contact

One-tap call and backup contact methods.

Routine

Walk times, settle cues, and behavior tips for sitters.

Food and Meds

Feeding schedule, restrictions, and med reminders.

Safety Notes

Allergies, trigger warnings, and urgent actions.

Vet Information

Preferred clinic, phone number, and records summary.

Tracking Context

Optional location/tracking notes and device reference.

Who it's for

Built for everyday pet owners and safety-first families

Dog and cat owners

A reliable modern ID layer beyond basic tags.

Travellers and outdoors owners

Better peace of mind when routines or locations change.

Safety-prioritising pet lovers

Clear return steps and emergency context when it matters most.

Product options

Start simple, expand over time

Standard Smart Tag

QR-enabled, durable metal finish, digital profile access.

NFC Smart Tag

Tap-to-open interaction for faster access and smoother finder experience.

AirTag Compatible Tag

Integrated holder for tracking + identity in one clean setup.

Plans

Simple pricing that grows with you

Lite Plan

Free

Included for life when you buy a PetTag for £19.99.

  • Core pet profile
  • Emergency info blocks
  • Basic owner contact actions
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Plus Plan

£1.99/month

Extra premium features (placeholder for now).

  • Everything in Lite
  • Expanded alerts and sharing options
  • Additional profile controls
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Pro Plan

£4.99/month

Most complete setup. Includes a free PetTag on annual billing.

  • Everything in Plus
  • Advanced profile and safety features
  • Free PetTag with yearly subscription
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Future features

PetTag is built to evolve into a full pet safety platform

Planned features

Lost pet alerts, multi-pet dashboards, vet and vaccination records, emergency mode profiles.

Community recovery

Future support for local recovery notifications and smarter owner-finder coordination.

Bigger vision

A universal identity layer where every pet can be instantly identified and safely returned.

If your pet gets lost, this is what brings them home.

The modern pet ID system. Because a name and number is not enough anymore.

Frequently asked questions

  • Do finders need an app? No. The profile opens in browser from QR or NFC tap.
  • Is this only for lost pets? No. It is useful for sitters, walkers, and temporary care too.
  • Do you support updates? Yes, profile information can be updated over time.

Built for safer everyday care

PetTag is not only a tag. It is a profile layer that helps people make better decisions around your pet when it matters most.

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Get early access to PetTag

Join the waitlist for launch updates and early plan availability.

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